Branding
and Logo Design


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FJ Aeroflex

Logo

Original artwork developed to incorporate the mesh pattern used on the shoe while remaining feminine for this women’s shoe category.
Produced by our Creative Director while working for Acushnet Company.


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Cloud M.I.S.

Logo

Original artwork developed utilizing a welcoming cloud shape to offset often confusing technology needs. 


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Steel Rail Half Marathon

Logo

Original artwork developed to update the existing logo where a train was used. This icon adds speed and movement for this athletic event.


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The Pearl Plates

Logo

Original artwork developed to look like a place setting and a pearl.


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Flash Powder Photo

Logo

Original artwork utilizing the universal icon of the flash on a camera and adding in an additional “arm” to subtly make an “F” while evoking movement and speed for this sports photography company.

 

photography


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FootJoy

Product Photography / Shoes

Dramatic and effective lighting paired with strategic camera and product angles to make the shoes jump off the page.

Produced by our Creative Director while working for Acushnet Company.

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Footjoy

Product Photography / Shoes

Modern vs. Traditional

Produced by our Creative Director while working for Acushnet Company.

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Footjoy

Product Photography / MyJoys

Elegant background to make the customizable shoe and it’s materials the hero

Produced by our Creative Director while working for Acushnet Company.


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Footjoy

Product Photography / Gloves

Tight cropping to show the detail and grain of the leathers and the superb fit and craftsmanship of the gloves.

Produced by our Creative Director while working for Acushnet Company.

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Footjoy

Product Photography / Apparel

Product pairings to show the full offering of the FJ product line while suggesting a feeling of numerous outfit choices and options.

Produced by our Creative Director while working for Acushnet Company.

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Footjoy

Lifestyle Photography / Apparel

This shoot was to showcase new women’s tops and shoes in an on-course atmosphere.

Produced by our Creative Director while working for Acushnet Company.

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Ads


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Footjoy

#1 Shoe, Glove and Outerwear / Leadership

Showing the #1 golf wearables message by utilizing player and product messaging to drive home the trust of the players who wear FJ.

Produced by our Creative Director while working for Acushnet Company.


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Footjoy

Tour Tested. Tour Trusted. Tour Proven. / Apparel Campaign

The player’s success can be correlated to the products they choose. The fist pump shows success and the tour messaging drives home the fact that the world’s best trust FJ’s products, you can too.

Produced by our Creative Director while working for Acushnet Company.

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Footjoy

The Hottest Shoe on Tour / Pro/SL Spread

Option 1:
Shows Adam Scott as the player becoming one with the product. Easily replicated across other shoe categories and players.

Option 2:
Visual word play with “The Shoe” and “Hottest on Tour” and reading as “The Hottest Shoe on Tour”.

Produced by our Creative Director while working for Acushnet Company.

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Footjoy

Performance Golf Apparel / Apparel

Photoshopped a swing sequence to show the comfort and flexibility of the new FJ shorts.

Produced by our Creative Director while working for Acushnet Company.


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Footjoy

Leadership Campaign  / Shoes

Players in studio, but in the heat of battle, while calling out the shoe’s benefits and showcasing the styling in a clean and easy to navigate layout.

Produced by our Creative Director while working for Acushnet Company.

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Footjoy

New StaSof / Gloves

Large call-out of the new glove paired with a large image of Adam Scott to drive home the tour dominance.

Produced by our Creative Director while working for Acushnet Company.

 

Catalogs


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Footjoy

Spring/Summer 2018 Catalog

Utilized diagonal lines to move the viewer through the pages while adding action and a place to break images in an unconventional way.

Samplings shown from each section. Catalog is 90+ pages total.

Produced by our Creative Director while working for Acushnet Company.

 

Product Packaging


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Titliest Packaging

Golf ball packaging artwork with graphic elements that wrap from one panel to the next, then into the box and onto the sleeves to form a continuous chrome element and visual effect.

Produced by our Creative Director while working for Acushnet Company.


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Tour-S Seeding Box

This box was sent to tour players and key influencers to introduce them to and deliver a new pair of Tour-S shoes. The box mimics one of the stability pods on the shoe. The inside of the box displays the shoes so the outsole and the side of the shoe are visible.  This box has two patents.

Produced by our Creative Director while working for Acushnet Company.


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Helix Seeding Box

This box was sent to tour players and key influencers to introduce them to and deliver a new pair of Helix shoes.

This box features a matte soft touch finish, with gloss hot stamping and magnet closure.

Produced by our Creative Director while working for Acushnet Company.

 

Websites


Pearlie Mae’s Cafe

A made-to-order cafe, Pearlie Mae’s takes pride in what they serve their customers and we wanted their site to scream a fresh and home cooked message.

This site touts weekly specials that push to their social media platforms along with an email campaign that does the same.


Lucas Irrigation Co.

Serving the affluent towns of eastern Massachusetts and the Cape, the Lucas Irrigation site needed to view as a top notch irrigation contractor and have easy navigation combined with the ability to quickly contact the office for service calls or consultations.


Mainsail Advisor Group

This wealth management agency’s website needed a makeover and they asked us to bring their site into the 21st century. Modern graphics along with responsive design put this website right where it needed to be and provided the clean, professional and polished look they were in need of.


Cloud M.I.S. 

With two components to their business model, Cloud M.I.S. needed a site that equally highlighted both the residential and business sides of their clients needs.