WEBS Marketing
We consider our client’s website the hub of where information resides. It first and foremost is where we are looking to attract their audience to tell the full and sometimes evolving story of their brand.
While working on websites for our clients we are integral in developing their brand look and feel, their voice, tone and how they want to be perceived in the marketplace. These steps are crucial to building audience trust for our clients and the products and services they offer.
Though we put a lot of weight on the importance of a stellar website, we also realize there are other effective and necessary outlets to contact our client’s customer base.
This is why we created WEBS Marketing:
“WEBS” stands for Website, Email, Blog and Social Media and also includes the mediums we use to expand upon our client’s branding, messaging and overall content. An explanation and example of how we roll out our content based marketing is highlighted below.
Step One
Email Marketing
An email campaign is sent to your entire distribution list, or a selected segment depending on the campaign that is being run.
Effect
Stay top of mind with your customers
Offer your predetermined topics that resonate with your customers at planned times
This approach helps you to convert when you ask of your customers
Step Two
Blog Post
Customers click through to the blog on your website.
Effect
Drive traffic to your website
Your content is authentic, relevant and seen as searchable due to strategically placed keywords
A “cookie.txt” file is now created and attached to your visitor’s browser which helps when retargeting ads are launched. These visitors can now be targeted because they have shown interest in your service or product since they have taken the time to visit your website.
Step three
Social Platform Engagements
We post the same truncated content to all your social media platforms with “Read / Learn More” call to actions to drive traffic back to your website.
Effect
Your customers/prospects see your content where they spend their time
This allows for “@mentions” to appear in related, larger accounts
Utilize a hashtag strategy to appear in searches on these platforms
FACEBOOK Post
Outdoor Living and Entertainment - Bring the Fun Outside!
Does your outdoor entertainment area need an upgrade from the white sheet you’ve been using to show movies? Read more…
Instagram Post
Was the 4th of July party you hosted merely a sparkler when it could have had the wow factor of a grand finale? If you answered “yes” to this, maybe it’s time to bring the indoor technology that you love to your outdoor scene. Read the full article (link in bio) to learn how your house will be the place to be for the rest of the summer.
•
#getoutdoors #outdoorentertaining #outdoortv #outdoorspeakers #landscapelighting #homesurveillance #highendaudio #technology #sunbritetv #truaudio #residentialtechnologyspecialists #customercomesfirst #cloudmis
Instagram Stories
