The ABC's of SEO


The letters S, E and O are not just found on the eye chart poster at your optometrists office. When speaking about websites, SEO stands for Search Engine Optimization and it can be confusing enough to make you go crosseyed. SEO is defined as an exercise to increasing traffic to a website based off it’s content (keywords, images, backlinks and several over strategic practices) and it’s tactics tend to be an ever changing practice.

Here are a few articles that will help shed light on this acronym. Hopefully this HELPS (this doesn’t stand for anything, I just felt like using capital letters). If you would like us to build an SEO strategy for your website, reach out to us.

The Beginners Guide to SEO



Slightly longer read on what SEO is, how you and your customers interact with it through how to track and measure it.

Google Trends

Source: Google


Use this tool to “explore what the world is searching for”. Enter keywords and see how they rank against others.

The Plain-English Guide to Meta Tags & SEO

Source: Hubspot


Meta tags and how they give more information about your site to search engines through code within your site.