An Introduction to Video Marketing


With 81% of businesses using video as a marketing tool — up from 63% over the last year (source: HubSpot), you and your business need to consider producing video content as a serious near future goal to promote your business. Creating your first video can be daunting. How do I even create a video? What should my first topic be? Where should the video go once I’m done? How to I gauge the video’s effectiveness? The articles below will start to shed some light on these question.

After you read these articles, you just might have some questions. Feel free to reach out to us. We can help you take the necessary steps to utilize video to promote your business.

Why Every Small Business Should Have a Super Bowl Commercial

Source: Gary vaynerchuk


The wonderful Gary Vaynerchuk speaks to the importance of creating a video that helps define what others think of your business. If you are not following and consuming GaryVee’s content, start doing so now… right now!

How Your Small Business Can Use Video Marketing To Increase Revenue

Source: Forbes


How video can be used to communicating your Value Proposition is the key take-away from this article. Side note… Value Propositions should be be communicated in as many mediums and as often as possible when speaking to your audience.

YouTube Ads for Beginners:
How to Launch & Optimize a YouTube Video Advertising Campaign

Source: Hubspot


This is an in-depth introductory article (yes, that makes sense) on how to use YouTube to place your ads to drive customer interaction and conversion.