An Introduction to Video Marketing
With 81% of businesses using video as a marketing tool — up from 63% over the last year (source: HubSpot), you and your business need to consider producing video content as a serious near future goal to promote your business. Creating your first video can be daunting. How do I even create a video? What should my first topic be? Where should the video go once I’m done? How to I gauge the video’s effectiveness? The articles below will start to shed some light on these question.
Source: Gary vaynerchuk
The wonderful Gary Vaynerchuk speaks to the importance of creating a video that helps define what others think of your business. If you are not following and consuming GaryVee’s content, start doing so now… right now!
How video can be used to communicating your Value Proposition is the key take-away from this article. Side note… Value Propositions should be be communicated in as many mediums and as often as possible when speaking to your audience.
This is an in-depth introductory article (yes, that makes sense) on how to use YouTube to place your ads to drive customer interaction and conversion.